top of page
\ˈē-mik\
an analysis of cultural phenomena from the perspective of one who participates in the culture being studied
The Emic approach to research and analysis offers insights into consumer perception, motivation, and behavior through the context of culture and the human experience to provide a competitive advantage in branding, messaging, and engagement strategies.
The most authentic analyses and insights come from deeply personal interactions with consumers that explore how the human experience impacts perception and decision-making. We apply the frameworks of humanistic social sciences to uncover insights about human nature and your brand to help you build meaningful connections with consumers.​
​
Want to read more about our approach? Download our position paper on the philosophies and frameworks of humanistic social science research in an applied context for understanding consumer perception and behavior.
Emic Approach
Philosophies and Frameworks
Analog InsightS in a Digital World
Analog Insights
The world we inhabit has led to incredible amounts of data about what people do. Sometimes that data leaves you with even more questions about your target audience's behavior. Analog approaches to research offer insights that digital data often cannot provide.
When you seek to understand deeply held and often subconscious motivations, we uncover the complex and nuanced aspects of humanity that influence perception and behavior.
Want to read more about high fidelity insights offered by qualitative analog research? Download our position paper on the richness and depth of an analog approach to research and insights in a digital world.
Deep Data
Deep Data > Big Data
Big data tells you what people did but it cannot explain why people behaved the way they did. Deep data fills in the gaps to understand the cultural, social, and psychological context in which your target audience forms their perceptions and makes decisions to offer opportunities to develop strategies that build meaningful and deeply human connections with consumers.
Want to learn more about Deep Data in a world dominated by Big Data? Download our position paper on the benefits of uncovering Deep Data in your efforts to understand and influence consumers.
bottom of page