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AT THE INTERSECTION OF CONSUMERS and CULTURE
The focus of our approach lies in the exploration of the impact of culture on consumer beliefs and behaviors to help brands capture and cultivate culture to their advantage.
B R A N D
P O S I T I O N I N G
B R A N D
P O S I T I O N I N G
The strongest brands are inextricably linked to culture, and ignoring culture while developing a brand is ignoring the deeply ingrained social needs that attract target audiences to your brand, or your competitors. Deep explorations of the aspirations, fears, and cultural identity of core consumers, offers important strategic targets for brands that become central to consumers lives.
C O N S U M E R
M O T I V A T I O N
consumer
motivation
Beyond all expectations, vinyl has come back from its deathbed and has recently grown at a faster rate than any other music format. Understanding the motivations that lead consumers to look backward in a world that is increasingly moving forward technologically, offers strategies for continuing this, and other, unique growth opportunities.
C A T E G O R Y
I N N O V A T I O N
C A T E G O R Y
I N N O V A T I O N
Kale. Quinoa. Greek Yogurt. Acai Berries. Probiotics. Food Trucks. Consumer food trends are constantly evolving. Understanding what has lead to the evolution of past trends, and tapping into a broad array of consumer perspectives about potential future trends, creates opportunities to create the next big thing in food.
Projects
Clients
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